The Pitch

As part of the module we have needed to complete a pitch, while i was in Australia i completed research on markte research for example reader numbers, specific sales for magazines (for example Nuts, Zoo, Heat, OK etc etc).  Also as the magazine is aimed at Students aged between 16 and 21 i needed to get some accurate information from UCAS to get the student numbers for 2009, this worked out to being 462,376 under the age of 20.

I tried to get figures for College numbers but i have not been able to get these figures but in Chichester alone there are 15,000 full and part time, but the exact number for 16 - 21 is unknown.

Also in the pitch i have included;

• Fonts & colours
• Example content
• Example front covers and contents
• Market research (what students want in the magazine)

I will be pitching this to the client over the next few days.  In the mean time i will putting together some sketches for the client to look at to see which ones they prefer, i will also be giving them some ideas of what i would include as the double spread (the idea that i am thinking is the student scene, so include local eating and drinking holes).